For the launch of its new denim collection, comma invited creators to a store event at abnorm in Stuttgart, planned together with OMUSE. Stylist Sarah Heidelberger Guzmán opened with an impulse talk on jeans and trends and gave one-to-one styling advice, the guests had their denim embroidered and patched on the spot, and Diana Scholl cooked up food that was a highlight of its own. I was there to capture the mood of the evening with flash, direct and unposed, so the new collection and the energy of the event come across in every frame. The images reached comma the next morning and went straight out on social media.